Step1: Target market business analysis
- Website analysis: Analyze the website’s structure, navigation, code, Robot.txt, 404 and 301 settings and other specific details to ensure that it meets the requirements of subsequent website SEO and specific website requirements
- Competition analysis: Check the competition difficulty of content keywords in search engines and corresponding competitors’ websites in order to formulate excellent and effective SEO optimization strategies. It is recommended to use tools such as Kwfinder and Semrush in this place.
- Initial keyword collection: collect niche keywords related to industries and products, study the search intention of the customer group, and ensure the correctness of the optimization direction. You can imagine that if you are a customer who buys products, what would you type in the search engine to find what you want? Of course, there are many better ways to achieve this, such as asking customers or the sales staff responsible for customers.
Step2: Keyword research
- Keyword analysis: further determine the initial keyword list and use related keyword tools to expand more relevant keywords and long-tail keywords. Analyze the search intent, search volume, and competition difficulty of keywords, and select appropriate keywords for subsequent page layouts. Be careful not to ignore other terms for keywords, singular and plural forms, and spelling differences and errors.
- Ranking evaluation: Clear the difficulty of understanding the current keyword competition, so as to accurately evaluate the future website ranking. It is recommended that you use SEMrush or Excel to count the weekly ranking changes. While the keyword ranking changes, we can also observe the improvement in website traffic.
- Keyword ranking goal formulation: Clearly formulate keywords or website traffic promotion goals, in order to optimize the traffic funnel later. Some people think that this goal is difficult to set, it does not matter, from the simplest, for example, this month’s website traffic is 100IP, then next month strive to increase to 200IP. Each goal will make the website optimization process specific and perceptible. When this step is repeated many times, you will have a clear understanding of whether the keywords are good or not, and the website traffic is increased.
Step3: content optimization and submission
- On-page SEO: The seo layout problem in the website page is one of the most important links in the entire SEO optimization process. Good On-page SEO can not only ensure the readability of the article, but also have reasonable keywords and internal and external chain layout, which is very conducive to the ranking of the website in search engines. Let’s take a look at some points that need to be focused on in On-page SEO.
① Selection of TDK
Title: The title of the web page represents the core point of the web page, which is to tell everyone what the web page does. The title based on keywords helps to determine the theme of the page and optimize the direction for the page containing the keyword.
Description (Describtion): Due to changes in Google’s algorithm, meta description has no direct effect on ranking, but it will directly affect the website’s click-through rate. The gap between a 3% click rate and a 0.3% click rate is often fatal.
Keywords: Keyword selection strives to achieve three goals, accurate positioning, large search volume, and low competition difficulty.
②Keyword layout: The overall layout of keywords follows the principle of top-down:
In On-page SEO, pay attention to the following aspects in the layout of keywords
In the title or h tag, the core keywords of the layout
The core keywords appear in the first 100 words of the article
Make sure the core keywords appear 2-3 times on the page
Layout long tail keyword keywords
Use bold or tilt effect
③Internal and external chain layout: In order to increase the connectivity of the website during the layout of the internal chain, visitors can easily reach other pages of the website. Reasonable internal chain is conducive to the improvement of webpage SEO ranking. Here we suggest adding 2-3 best in the article. The external links in the website can not play a role in transmitting weight to the website itself, but the layout of high-quality outbound links is conducive to increasing Google’s trust in the website.
④ Picture / Video optimization: Pictures must be losslessly compressed before uploading, otherwise it will affect the loading speed of the website. In addition, the name and description of the picture must correspond to the responding product. Optimized Alt tags for pictures. For video, it is recommended to upload the video to social platforms such as YouTube first, and then embed it in the website, which will help to increase the web page loading speed.
- Use Rich Snippet to improve website CTR: The website click-through rate is very important for the website, so we suggest that the website install Rich Snippet related plug-ins to generate structured data and increase the website click-through rate. 3. Generate site maps for Google and Bing: make it easier for search engines to index your website. Create XML and HTML versions. The HTML version is the first step. Submit sitemaps via Google and Bing webmaster tools.
- Submit the website to the search engine: Sometimes it may feel that the search engine is too slow to be included, so we can directly submit Url to the search engine, so that the web page will be indexed by the search engine.
This feature can be achieved through Google Webmaster Tools and Bing Webmaster Tools.
Step4: External chain construction
“Content is king, external chain is king” I believe that many SEOers have heard this sentence, but with the adjustment of Google’s Panda algorithm, the power of external chain for SEO has dropped greatly, but there is still a long distance from obsolescence. Therefore, we still have to do the construction of the external chain. There are three kinds of functions of external links: directly attracting traffic, improving web page weight and trust, attracting spiders to crawl, and accelerating the collection of types of external links and how to do external links.
Step5: Monitoring and maintenance
- Monitoring: Later we need to monitor the ranking status and traffic status of the website to ensure the effectiveness of the SEO strategy. Of course, there is also the ranking status of each keyword and the traffic it brings.
- Maintenance: It is necessary to continuously increase and modify keywords and website content to continuously improve the ranking of the website in search engines. This will cause the website traffic to continue to rise, avoiding stagnation or decline. Of course, you still need to test the website from time to time to avoid other situations. Later external chain construction is also indispensable, and continuous related external chain growth will bring great gains to the website